Why Mojo Matters
Without mojo, your brand can grow. With mojo, the results are more robust. And people who can bring mojo to a brand are rare!
Consumers today are bathed in noise. Your brand needs to build higher levels of stickiness, loyalty, top-of-mind awareness, trust, emotional connectedness, revenue and more. Even if you currently are the industry leader, what can be done to further expand that....or, dare we say - completely own the category? It is all about finding the mojo and having the courage to implement disruptive initiatives!
Over the course of their careers, members of teams created and led by Steve Wolf have helped some of the world's most famous brands create mojo.
Some examples include the development of successful, distinguished credit/debit card products, "differentiating an undifferentiated OTC product in an undifferentiated market," identifying new automotive market segments, formulating the optimal nutrition portfolio and ideal global repositioning strategy, revamping the entire service delivery process of a satellite communications provider, deriving a physician-specific motivational framework to heighten vaccine utilization, redesigning stores for a nationwide retail chain, shepherding the successful global positioning of a smoking cessation product, identifying new, lucrative financial products, redefining the soup and condiment landscapes, differentiating a line of beauty products based upon a new motivational framework.
There are literally hundreds of other illustrations.
Call us or email us today, so that we can help you discover your brand's mojo and guide disruptive decisions to enable the achievement of global leadership.
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