Founder and CEO

Guiding Disruptive


Steve Wolf is an inspirational business builder and leader known for creating, nurturing, and retaining exceptionally talented and powerful teams within the marketing research and consulting space, who inspire, inform, and guide disruptive decision-making for some of the world’s most successful brands.

His teams have embedded contextual insight within organizations across every major industry in nearly 70 countries.  Market Meaning, Segmentation, Portfolio Planning, Innovation, Activation Strategy, Concept/Product/Communications Development, (Re)Positioning, Brand Equity/Character/Behavior, Customer Equity, Shopper Insights Path to Purchase, and Website Design/Usability are some examples.

In addition to establishing and implementing the vision, strategy, and leadership for several successful enterprises, both within the US and across the world, he has turned several under-performing businesses into prosperous operations.  Mr. Wolf has also overseen the acquisition, development, and launch of multiple, successful, global, thought-leading qualitative research “solutions” and intellectual property.

Steve has spoken at global conferences and has been quoted in industry publications.  His white paper entitled “The Amazing Evolution of Qualitative Research” has been discussed and
quoted within numerous client organizations, in support of sophisticated/ integrated qualitative research study designs.